Mercer International employs 4,000 people working in some of the most hazardous industrial environment's forests, chemical facilities, and construction sites across the US, Canada, and Germany. For this global bio-manufacturing company, employee safety isn't just a priority; it's existential. But creating multilingual safety training content across different sites was a logistical nightmare.
Then Mark Smith, a shift safety captain at one of their pulp mills, discovered Google Vids. This AI-powered video creation app transforms documents into professional videos complete with voiceovers, music, and effects. Smith began experimenting with Vids for safety training an organic innovation from someone who understood the frontline needs intimately.
The impact was transformational. Processes that took multiple weeks now take minutes. Using Gemini for translation and Google Vids for video creation, they achieved a 75% cost reduction in safety training production. They can now create content specific to each operation, in multiple languages, featuring the actual equipment their employees use. One European facility has seven different languages spoken on the factory floor daily. "Creating safety training content used to take weeks," says CIO Alistair Skey. "Now it takes minutes with Google Vids, and it's making our employees safer".
The company projected $3 million in annual savings from AI-driven productivity improvements. But the real win? Ensuring every employee returns home healthy and happy.
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